August isn’t just back-to-school season—it’s your opportunity to hit the gas and finish the year strong. With just 90 days between the start of fall and the holiday slowdown, the decisions you make right now will determine how profitable and productive your school is by the end of the year.
Here’s a simple but powerful 90-day growth plan to help martial arts school owners set clear priorities, align their team, and make every week count.
Step 1: Define Your 90-Day Targets
Set specific goals in these three key areas:
- Student Growth: How many new students do you want to enroll?
- Revenue Growth: Are you planning to run fall events, upsells, or holiday sales?
- Team Development: What systems or staff roles do you need to level up?
Make your goals measurable and time-bound. For example: “Enroll 25 new students by November 15” or “Have 80% of trials converted to full programs within 2 weeks.”
Step 2: Create a Calendar that Aligns with Your Goals
Once your targets are set, work backward.
- Plan 1-2 fall events that bring in leads (Buddy Day, Parent Night Out, Trunk-or-Treat)
- Schedule marketing pushes (Facebook ads, flyers, school booths, emails) for consistent visibility
- Lock in trial conversion strategies (automated follow-up, welcome texts, student welcome folders)
A calendar keeps your focus on growth, not just maintenance.
Step 3: Build a 90-Day Marketing Funnel
Think of your fall marketing as a funnel with 3 parts:
- Top of Funnel: Awareness (social content, community events, school visits)
- Middle of Funnel: Engagement (events, buddy days, free trials)
- Bottom of Funnel: Conversion (follow-up, phone calls, first-class experience)
Assign team members to each stage and track progress weekly.
Step 4: Rally and Train Your Team
Your team makes or breaks this plan.
- Hold a short team huddle weekly to review targets
- Assign roles for every fall event
- Roleplay follow-up calls and intro appointments
- Use this momentum to empower your staff to lead, not just assist
The more aligned your team is, the more consistent your results will be.
Step 5: Review Progress Weekly
Don’t wait until November to evaluate.
- Track leads, enrollments, attendance, and event performance
- Use a simple dashboard or shared Google Sheet
- Celebrate wins weekly to keep momentum high
Small adjustments now can save your Q4 later.
You don’t need to overhaul your school to grow in the next 90 days. You just need a focused plan and the discipline to follow through. Set your targets, lead your team, and use fall as a launchpad.
Finish the year proud and profitable.
Want help building your growth plan? Schedule a free consultation at RippleEffectBusinessConsulting.com.