Back-to-school season is one of the most powerful times of year to grow your martial arts school—if you have the right plan in place.
We’ve worked with schools that enrolled over 100 students in just six weeks. Not through a huge ad spend or complicated tech systems—but by showing up at the right events, sharing a message that resonates, and following up in a way that actually converts interest into action.
This is what the Back-to-School Blitz is all about.
Why Back-to-School Marketing Works
Fall is a time when families are actively looking to add new routines and activities. Parents are resetting their schedules, schools are hosting events and orientations, and communities are full of opportunities to connect face-to-face.
The right presence at the right event, paired with a system for consistent follow-up, can drive more interest and more enrollments than any digital ad.
land orientation and school night spots
Approach schools and PTOs in a way that makes them say yes—and gets you in front of hundreds of local families.
Messaging and materials that actually convert
It’s not just about handing out flyers. You need tools that stop people in their tracks and messaging that builds immediate trust and interest.
The 7-Touch Fast Track Follow-Up System
Send seven meaningful follow-ups in the first few days after an event—each with a different hook or invite—and keep the conversation alive with weekly touches that drive conversions.
align your team around the game plan
From instructors to front desk staff, your entire team plays a role. Assign responsibilities and ensure your team is set up to succeed.